- Answers visitors 24/7 from your own website
- Emails you every new lead right away
- Free plan · no credit card needed
Inbox
Add a sign in email. It keeps your account safe and lets you reset your password. Add it now
InboxSelect a conversation to see the messages
Pick a conversation to reply
Enter to send · Shift+Enter for a new line
Leads
Everyone who left a number or email in your chat.
Bot knowledge
Your bot answers only from what you add here.
Your website
We read the most important pages of your site first: about, services, prices, contact. We read it again every week so your bot stays up to date.
Reading your website…
You can keep working. We'll show it here when it's done.
You can leave this page. We keep reading and save it when it's done.
Files
Price lists, menus, FAQs and policies as PDF, Word, text or CSV, up to 10 MB each. Your bot answers from them right away, and they stay when your website refreshes.
Questions & answers
Your most asked questions, with your answers. Used right away. An answer with a [bracket] left in it waits until you fill it in.
What your bot knows
Everything your bot uses to answer. Remove anything out of date.
Questions your bot couldn't answer
What your bot didn't know. Answer once and it knows from then on.
Widget
How your chat looks, and the code that adds it to your site.
Add the chat to your website
Paste it just before the closing </body> tag of your site, or send it to your web person.
- WWordPress: use a "header and footer code" plugin (like WPCode) and paste it in the footer box.
- WWix: Settings → Custom Code → Add Custom Code → All pages, and place it at the end of Body.
- SSquarespace: Settings → Advanced → Code Injection → Footer.
- SShopify: Online Store → Themes → Edit code → theme.liquid, before </body>.
Is my chat live?
Checking…
Or check a page of your website now:
Look and greeting
Match your brand so the chat feels like part of your site.
Your logo, bot name & positionStarter
Shown at the top of the chat. Leave empty to show your business name. The chat still tells visitors it's an AI assistant.
PNG, JPG or WebP, up to 300 KB. A square image looks best.
Preview
This is how visitors see your chat.
Your businessAI assistant · replies instantly
Hi! How can we help you today?
Do you work on weekends?
Pop up messages and hidden pages
Start the conversation for your visitors. On the pages you choose, a short message pops up above the chat button after a few seconds, like “Need a quote? I can help.” Each visitor sees it once a day.
Hide the chat on these pages
For pages where you don't want the chat, like a careers or checkout page. End with /* to include every page under it.
Settings
Your profile, lead alerts and sign in.
Your name
Shown to your team next to the chats you answer.
Your client ID
Your account number at Assistly. Mention it when you write to support so we find your account fast.
Invite & earn
Know a business that should have an AI receptionist? Share your personal link. For every business that signs up with it and finishes setup, you get 100 bonus chats this month and next month.
0Signed up
0Finished setup
0Bonus chats this month
How it works. A business counts once it confirms its email and imports its website. Each business counts once, and your own accounts don't count. Bonus chats raise your monthly chat limit, so they count on plans with a chat limit, like Free and Basic. No cash or payments are involved.
Your plan has no monthly chat limit, so you already have all the chats you need. Your link still records every business you bring in.
Bot instructions
Tell your AI how to talk to your visitors. It follows these on every reply. It still only uses facts from your Bot knowledge and never makes up prices.
Qualifying questions Pro
Add 2 to 4 questions you always want answered before your team follows up. The bot asks them naturally in the chat, one at a time, after it answers the visitor, and skips any they already answered. The answers show in the conversation and in your lead email, next to the Hot, Warm or Cold score.
Business name
Visitors see it at the top of your chat, and your bot uses it in its answers.
Business phone and website
So the Assistly team can reach you if something needs your attention. Visitors don't see this.
Add your sign in email
Your account was made before Assistly asked for an email. Add one so we can send you sign in codes on new devices and a link if you ever forget your password. We'll send a 6 digit code to check it's yours.
Phone alerts
Get an alert on this phone or computer the moment a visitor leaves their details or asks for a person. Every teammate turns this on for their own devices. Lead emails keep coming too.
Checking this device…
On iPhone or iPad: tap the Share button in Safari, then Add to Home Screen. Open Assistly from your home screen, come back to Settings and turn alerts on here.
Lead alert email
New leads are emailed here right away, with a link to the chat.
Want to see what an alert looks like?
Weekly report email
Every Monday morning (your time zone) after a week with chats, you get the chats, leads, hot leads, visitor ratings, top questions and one tip. A quiet week sends no report; at most once a month you get a short email with ideas instead. It goes to your lead alert email: ….
Booking in the chat
Optional. When it's on and a visitor wants a visit, quote, call or appointment, the chat shows your open times. They pick one and leave a name plus email or phone, and you get a lead alert with Accept and Suggest another time, plus a calendar file. An accepted time disappears for everyone else.
Off until you switch it on. While it's off, your chat never shows times or a booking form.
Connect your calendar Optional
Uses 1 of your integrationsWorks with booking switched on. Paste your calendar's private iCal (ICS) address and the times you're busy disappear from the times your chat offers. We only read when you're busy. Event names and details are never shown to visitors.
Where to find your calendar's link
Google Calendar
- On a computer, open Google Calendar, click the gear and choose Settings.
- On the left, under Settings for my calendars, click your calendar.
- Scroll to Integrate calendar and copy the Secret address in iCal format.
Outlook
- In Outlook on the web, open Settings, then Calendar, then Shared calendars.
- Under Publish a calendar, pick your calendar and Can view when I'm busy, then click Publish.
- Copy the ICS link (Publish calendar ICS link).
Apple Calendar (iCloud)
- On iCloud.com, or in the Calendar app on a Mac, open the sharing options next to your calendar.
- Turn on Public Calendar.
- Copy the link. It starts with webcal:// and that's fine to paste here.
Keep this link private: anyone who has it can see your calendar. We store it encrypted, use it only to read busy times, and you can disconnect any time.
Business hours & after hours mode
StarterWhen you're closed, the bot says when you're back and asks for a name, number and what they need. Those leads are marked "After hours". Your hours also set the times visitors can book in the chat.
Sign in & security
We email you a code on a new device and every 20th sign in. A passkey or authenticator app adds even more safety.
Email…
Verified
We'll email a 6 digit code to the new address. Nothing changes until you type it in, and we'll let your old address know.
PasskeysSign in with your fingerprint, face or device PIN, no password. Your fingerprint never leaves your phone or computer.
Authenticator appUse an app like Google Authenticator or 1Password for a code at every sign in.
GoogleSign in with your Google account.
Remembered devicesThese skip the email code for 30 days.
Change password
Changing it signs you out on your other devices.
Sign out
Signed in as your business.
Integrations
Every place your assistant works or sends your leads.
1 of 1 usedYour plan's integrations
Your AI answers the messages customers send to your WhatsApp Business number, with the same knowledge as your website chat. Every WhatsApp chat shows up in your Inbox, where your team can take over and reply. It uses Meta's official WhatsApp Cloud API, and replies to customers who message you are free. It only answers private chats, never group chats.
Step 1 of 5
Make your free Meta app
Meta (the company behind WhatsApp) needs a free "app" that lets Assistly answer for your number. You don't write any code.
- Open developers.facebook.com/apps and log in with your Facebook account.
- Click Create app.
- Pick Connect with customers through WhatsApp, then your business, then Create app.
Add your WhatsApp number in Meta
- In your new app, open WhatsApp, then API Setup.
- Click Add phone number and follow Meta's steps. Meta sends a code to your number to confirm it.
Using the WhatsApp Business app on your phone with this number? When Meta asks, choose to connect your existing WhatsApp Business app so you can keep using it. More about this
Make your permanent key
This key (Meta calls it an access token) lets Assistly answer for you. It never expires if you choose Never.
- Open Business settings, System users and click Add. Name it "Assistly", role Admin.
- Click it, then Assign assets: your app and your WhatsApp account, both with Full control.
- Click Generate new token, pick your app, expiry Never, tick whatsapp_business_messaging and whatsapp_business_management, then copy the token.
Copy your App secret
One last code, so Assistly can check every message really comes from Meta.
- Open your app's settings, then App settings, Basic.
- Next to App secret click Show and copy it.
One step left in Meta: in your app open WhatsApp → Configuration → Webhook → Edit, paste these two, click Verify and save, then Subscribe to messages.
……✓
Connected! Send a WhatsApp to your number to try it
Waiting for your first WhatsApp message…
Last thing: at the top of your Meta app, switch App mode to Live (some dashboards call it Publish). Until then Meta only delivers messages from test numbers.
Use the step by step setup instead
What you need and where to click (about 10 minutes, once)
It only answers private chats, never group chats. Messages in WhatsApp groups are ignored: no reply, no lead, nothing counted.
- A Meta Business account (business.facebook.com) and your WhatsApp Business number added to it.
- A Meta app: at developers.facebook.com click My Apps → Create app, pick the WhatsApp option, then set up WhatsApp. Switch the app to Live when it works. Its API Setup page shows your Phone number ID and WhatsApp Business Account ID.
- A permanent token: in Business Settings open Users → System users, add an admin system user, give it your app and your WhatsApp account (full control), then Generate new token with whatsapp_business_messaging and whatsapp_business_management and expiry Never.
- The App secret: in your app, App settings → Basic → App secret → Show.
- Already using the WhatsApp Business app on your phone with this number? Meta lets you keep using it only with its coexistence option (when you add the number, choose to connect your existing WhatsApp Business app). Otherwise the number has to move to the Cloud API, and the phone app stops working on it. Not every country and number can use coexistence yet.
1
Make your free Meta app
At developers.facebook.com click Create app, pick the WhatsApp use case and add your business number in WhatsApp → API Setup. No code needed. Step by step guide
2
Paste these two into your Meta app
In your app open WhatsApp → Configuration → Webhook → Edit, paste both, click Verify and save, then under Webhook fields Subscribe to messages.
……3
Paste your details from Meta
Meta app → WhatsApp → API Setup, under your number. About 15 digits. It is not your phone number.
Same API Setup page, right under the Phone number ID. A different number.
Business settings → Users → System users → Generate new token, expiry Never. Very long, starts with EAA.
Meta app → App settings → Basic → App secret → Show. 32 letters and numbers.
Your token and App secret are stored encrypted and never shown again. Leave them empty to keep the saved ones.
4
Save and test
Each line gets a green tick when it works. Then send a WhatsApp message to your business number from another phone: the AI answers in a few seconds and the chat shows in your Inbox. Last, switch your Meta app to Live so real customers get answers.
Zapier & Make
Send every new lead and new conversation to Zapier, Make or your own system the moment it happens, so it lands in your CRM, a spreadsheet or your team chat. In Zapier pick Webhooks by Zapier → Catch Hook, in Make a Custom webhook, and paste its address here.
Each message carries the header X-Assistly-Signature: t=time,v1=HMAC SHA256 of "time.body" with this key. Zapier and Make don't need it.
Refer & earn
Your customers share a personal link to your website and earn the reward you choose.
Rewards owed
Each person sharing
Your program
We couldn't work out an amount from this reward. Set how it is counted:
Assistly Chat keeps count for you: link visits, referred chats, leads, and friends who became customers (an accepted booking, a lead marked Won, or you marking it). The reward owed is worked out from your terms. You pay the rewards yourself and click Mark paid. Nothing is charged or paid out automatically.
How it works
- Your chat shows a Refer & earn button. A happy customer taps it and enters a name and an email or phone.
- They get a personal link to your website, with a copy button and one tap sharing by WhatsApp, text or email.
- A friend opens the link and chats. The chat and the lead are tagged Referred by with your customer's name, and you get an email.
- It is tracked for you. When the friend becomes a customer (a booking you accept, a lead you mark Won, or you mark it here), the reward owed is worked out from your terms. Pay it your way, then click Mark paid.
The assistant may mention your program when a visitor asks about deals or is happy with the help, never during an urgent problem.
Referrals
Growth
Your marketing plan, ready ads and posts. We write the drafts, you post them.
Insights
Real numbers from your own chats. Nothing is estimated.
Chats per day
Busiest hours
12 AM6 AM12 PM6 PM11 PM
Who answered
Leads captured
What visitors ask most
Similar questions are grouped together.
Your bot couldn't answer
Add an answer once and the bot uses it next time.
The weekly report email (Mondays, every plan) is in .
Plans & billing
You're on the Free plan. Nothing is charged today. Upgrade to any paid plan and get 30 days free.
Free
Your AI receptionist, free to start
$0/month
- 50 chats a month
- Reads up to 25 pages of your website
- 1 integration: your website chat
- 3 knowledge files (PDF, Word, text, CSV)
- AI trained on your website, files and your own answers
- Rereads your website every week
- Answers in your visitor's language
- AI answers your WhatsApp messages too
- Inbox, leads & instant lead alerts by email
- Phone alerts for new leads
- Visitors book a time in the chat
- Weekly report email every Monday
- Lead status: New, Contacted, Won
- Take over any chat live
- Rate answers 👍/👎 to teach the bot
- Chat in your brand color
- Refer & earn for your customers
- Just you (1 sign in)
Your chat shows a "Powered by Assistly" link
Basic
Your own chat with no badge
$29.99/month
- Everything in Free
- 500 chats a month
- 2 integrations: website chat + 1 more
- 10 knowledge files (PDF, Word, text, CSV)
- No Assistly badge
- Just you (1 sign in)
Starter
For a one location business
$79/month
- Everything in Basic
- No monthly chat limit
- 3 integrations: website chat + 2 more
- 25 knowledge files (PDF, Word, text, CSV)
- Reads up to 50 pages of your website
- Hot lead scoring & qualifying questions
- Questions your bot couldn't answer
- After hours mode
- Export leads to Excel
- Saved replies
- Your logo, bot name & chat position
- You + 2 team members
Most popular
Pro
For businesses that live on leads
$149/month
- Everything in Starter
- Unlimited integrations
- Unlimited knowledge files
- Insights dashboard
Premium
For busy teams and multiple sites
$299/month
- Everything in Pro
- Up to 5 websites in one account
- Full white label: your name, never ours
- Unlimited team members
- Priority support
+$19/mo per extra team member on Starter and Pro, after the 2 included. Premium has unlimited team members. Billing for extra members opens soon.
Prices in USD. No contracts. Upgrading to a paid plan starts a 30 day free trial, no card needed. We'll email you before it ends to add a card. No card, no charge: you go back to Free.
Team
Give each person on your staff their own sign in. Nobody shares a password.
Team members can
- Use the inbox and answer chats
- Take over a chat and hand it back to the AI
- See leads
- Edit the bot's knowledge and greeting
Only the admin can
- Invite or remove team members
- Billing and plans
- Change where lead alerts are emailed
- Account level settings and deleting the account
There is one admin per company: the person who created the account.