A 30 day plan for Larkfield Home Cleaning in Raleigh, NC and 15 miles around, with $24.67 a day for ads (about $750 a month).
What the AI learned about the business
- What it offers
- Larkfield Home Cleaning provides recurring house cleaning, deep cleaning, and move in and move out cleaning services. We focus on making your home clean and comfortable.
- Who buys
- Our customers are busy homeowners and renters in need of reliable cleaning services. They appreciate convenience and quality.
- The area
- We serve Raleigh, NC and a 15 mile radius around it.
- Busy and slow times
- Cleaning services tend to be busier in spring and summer. Fall and winter may see a dip in demand.
Channels and why
- Facebook and Instagram adsPaid
Facebook and Instagram ads allow us to reach local homeowners visually and engage them with our services.
- Google search adsPaid
Google search ads help capture potential customers actively looking for cleaning services in our area.
- Google Business Profile postsFree
Google Business Profile posts keep our business visible and updated for local searches.
- Facebook and Instagram postsFree
Social media posts help build our community presence and keep our audience informed about our services.
Who to reach
We should target homeowners and renters aged 25 to 55 who are likely to seek cleaning services.
The 4 weeks
- In week 1, we will focus on introducing Larkfield Home Cleaning to the community. We will use our daily budget of $24.67 to run ads on Facebook and Instagram, and Google search ads.
- In week 2, we will highlight our deep cleaning and move in and move out services to attract new clients.
- In week 3, we will share customer testimonials and showcase before and after photos of our work.
- In week 4, we will promote our recurring cleaning services to encourage long term bookings.
Test, then check
Run it for 2 weeks, then check which posts and ads brought chats and calls, and move the money to what worked.
- Number of quote requests received
- Engagement on social media posts
- Website traffic from ads
- Calls or inquiries through Google Business Profile
Tips
- Keep your website updated with clear service descriptions.
- Engage with comments and messages on social media promptly.
- Consider offering a limited time promotion to encourage new customers.